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Privacy Policy
Effective March --- 2009
American Patriot respects your right to privacy. We have developed this Privacy Policy to inform you of the data gathering and dissemination practices applicable to our web site.
NOTE: We are not responsible for the privacy practices of web sites operated by third parties that are linked to or integrated with our sites, including the sites of our merchant partners, or for the privacy practices of third party Internet advertising companies. Once you've left our site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any information they collect from you.
From time to time, American Patriot may revise this Privacy Policy. If we make revisions that change the way we collect or use your personally identifiable information, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of the Policy. Therefore, you should review this policy periodically so that you are up to date on our most current policies and practices. If we make material changes to our practices regarding use of your personally identifiable information, your personally identifiable information will continue to be governed by the Privacy Policy under which it was subject prior to those changes, unless you have been provided notice of, and have not objected to, the changes.
A. What Information Does American Patriot Gather and How is it Gathered?
1. Generally: When you visit our web site, we automatically collect non-personally identifiable information such as IP addresses and web site usage information from you. To become a American Patriot subscriber, you will either be asked: to provide a basic profile about yourself by filling out an online registration form with personal information such as your name, mailing address, email address, phone number, and related information, as well as payment information (including credit and/or debit card number and expiration date).
2. Cookies: We use a standard Internet technology called "cookies" to store and track visitor information. A cookie is a small text file that is automatically stored on your computer for future retrieval. Cookies allow us to, among other things, count the number of unique visitors to the site to measure traffic patterns on our site, personalize a user experience to our site and facilitate the login for registered subscribers. We also use web beacons (invisible images often referred to as pixel tags or clear GIFs) on our sites in order to recognize users and assess traffic patterns, and we include web beacons and cookies in our e-mail messages, including newsletters, in order to count how many e-mail messages have been opened.
3. Our Merchant Partners: When you choose to accept a special retail offers or otherwise interact with or receive benefits from our merchant partners, you may be asked to provide them with personally identifiable information. Once received from you, Merchant Partners may use that information in accordance with their own privacy policies, which may differ from our Privacy Policy.
4. Other Site Features: Certain other features such as "send this link to a friend," or any feature of substantially the same functions, may also require us to collect personally identifiable information, such as the name and e-mail address of both the sender and the recipient.
5. Third Party Ad Servers: Some of the advertisements and other services that appear on our web site are delivered to you by Internet advertising companies. These companies utilize certain technologies including cookies to deliver advertisements and marketing messages and to collect anonymous information about your visit to our sites and other web sites. If you would like more information about this practice or to opt out of having this information used by companies that are part of the Network Advertising Initiative to provide targeted ads, please visit http://www.networkadvertising.org/optout_nonppii.asp.
6. We make every effort to maintain the integrity of our Subscriber community, so please ensure your information is accurate.
B. How Do We Use and Disclose Your Information?
1. Traffic Analysis: To ensure what we offer matches your needs, we may provide third parties with aggregate statistics about our customers, traffic patterns, and related site information. This data reflects site usage patterns gathered during thousands of Subscriber visits to our Web site each month but does not contain behavioral, personal, or identifying information about any individual subscriber, unless that subscriber has given us permission to share that information.
2. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services, and special offers we think you will find valuable.
3. Third Parties: We may share your information with other companies whose products and services may be of interest to you.
We evaluate such companies to identify products and services that serve the needs of our subscribers well. We cannot and do not, however, make any representations about the practices and policies of these companies.
4. Service Providers: We may use other companies to perform services including, without limitation, facilitating some aspects of our web sites, sending e-mail, fulfilling purchase requests, and serving, customizing or delivering marketing or ads. These other companies may be supplied with or have access to your information solely for the purpose of providing these services to us or on our behalf.
5. Affiliates. We may share your information with our other businesses and affiliated companies. We may combine the information that we collect from you with information that you provide to us in connection with your use of our other products, services and web sites, or information we collect from third parties.
6. Ads. Information about your activities on our site and other non-personally identifiable information about you may be used to limit the online ads you encounter to those we believe are consistent with your interests.
C. How Do You Opt In or Opt Out or Deactivate Your Account?
1. You automatically sign up for free American Patriot e-mail updates when you apply for a American Patriot subscription or register to use the Web site. You have the option to opt out of receiving these updates. This opt out messaging will appear at the bottom of every e-mail sent to you and will provide you with the means to opt you out of the free American Patriot e-mail.
2. American Patriot gives you the option to remove all your information, at any time, from our database. If you don't want to receive any form of direct contact from us, whether it is e-mail, information on discounts or promotional offers, use this link http://www.American Patriotdigital.com/contact to cancel your account.
D. How Do You Change Your Information Profile?
In order to ensure that the information we maintain is accurate and up-to-date, American Patriot gives Subscribers the option to change or modify any information previously provided. To do this, use this link https://www.American Patriotdigital.com/user
E. Violation of Law, Rule, or Regulation
The conditions enumerated above will not apply in the event that you engage in certain improper conduct. Specifically, American Patriot shall have the right to use or release to third parties personally identifiable information regarding users who use this or any other site on the World Wide Web for any fraudulent purpose, or who otherwise violate any law, rule, or regulation, or who engage in conduct which American Patriot deems improper.
F. How Do We Protect Children Who Visit Our Site?
We will not knowingly collect personally identifiable information from children (e.g., under the age of 13). Where appropriate, we will take reasonable measures to inform children NOT to submit such information to our site or in response to advertisements on our site.
If a child has managed to provide us with such information, the child's parent or legal guardian should contact us using this link http://www. American Patriotdigital.com /contact if (s)he would like this information deleted.
G. How Do We Ensure Security for Online Purchases and Transmission of Information?
We use commercially reasonable administrative, technical, personnel and physical measures to safeguard your personal information in our possession against loss, theft and unauthorized use, disclosure or modification.
1. We utilize encryption/security software to safeguard the confidentiality of personal information we collect. This software provides a limited degree of protection against unauthorized access or disclosure, as well as accidental loss, alteration, or destruction.
2. No data transmission over the Internet, unfortunately, can be guaranteed to be 100% secure. As a result, while American Patriot strives to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Our policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond our control, and is not to be applied in any manner contrary to applicable law or governmental regulation.
3. Like most websites, communications to, from and through the American Patriot Web site are not confidential, and your communications may be read or intercepted by others. However, we are not responsible for any breach of security or for the actions of these parties.
H. Consent
We want you to be aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it or any portions thereof. By using American Patriot, you consent to the collection and use of information by American Patriot in the manner described and explained above.
I. Exceptional Circumstances
Please note that if American Patriot and any lines of its business are sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer database of American Patriot.com could, in whole or in part, be sold or otherwise transferred to a third party as part of that transaction.
There may be instances when we may disclose your information without providing you with a choice in order to protect our legal rights or those of our affiliates, or those of our or our affiliates’ employees, agents and contractors; to protect the safety and security of visitors to our web sites; to protect against fraud or for risk management purposes; or to comply with the law or legal process.
J. How to Contact us regarding your Privacy Concerns
If you have any questions, comments or concerns about our Privacy Policy, you may contact us at http:// www.American Patriotdigital.com /contact
K. YOUR CALIFORNIA PRIVACY RIGHTS
California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their own direct marketing purposes. To make such a request, please write to us at:
Privacy Advocate
American Patriot
712 Fifth Avenue
14th Floor
New York, NY 10019-4108
and include your name and the address to which you would like us to respond.
L. TRANSFER OF INFORMATION/
Your information may be stored and processed in the United States or any other country where we have facilities, and by providing us with your information, you consent to the transfer of information outside of your country.
American Patriot respects your right to privacy. We have developed this Privacy Policy to inform you of the data gathering and dissemination practices applicable to our web site.
NOTE: We are not responsible for the privacy practices of web sites operated by third parties that are linked to or integrated with our sites, including the sites of our merchant partners, or for the privacy practices of third party Internet advertising companies. Once you've left our site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any information they collect from you.
From time to time, American Patriot may revise this Privacy Policy. If we make revisions that change the way we collect or use your personally identifiable information, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of the Policy. Therefore, you should review this policy periodically so that you are up to date on our most current policies and practices. If we make material changes to our practices regarding use of your personally identifiable information, your personally identifiable information will continue to be governed by the Privacy Policy under which it was subject prior to those changes, unless you have been provided notice of, and have not objected to, the changes.
A. What Information Does American Patriot Gather and How is it Gathered?
1. Generally: When you visit our web site, we automatically collect non-personally identifiable information such as IP addresses and web site usage information from you. To become a American Patriot subscriber, you will either be asked: to provide a basic profile about yourself by filling out an online registration form with personal information such as your name, mailing address, email address, phone number, and related information, as well as payment information (including credit and/or debit card number and expiration date).
2. Cookies: We use a standard Internet technology called "cookies" to store and track visitor information. A cookie is a small text file that is automatically stored on your computer for future retrieval. Cookies allow us to, among other things, count the number of unique visitors to the site to measure traffic patterns on our site, personalize a user experience to our site and facilitate the login for registered subscribers. We also use web beacons (invisible images often referred to as pixel tags or clear GIFs) on our sites in order to recognize users and assess traffic patterns, and we include web beacons and cookies in our e-mail messages, including newsletters, in order to count how many e-mail messages have been opened.
3. Our Merchant Partners: When you choose to accept a special retail offers or otherwise interact with or receive benefits from our merchant partners, you may be asked to provide them with personally identifiable information. Once received from you, Merchant Partners may use that information in accordance with their own privacy policies, which may differ from our Privacy Policy.
4. Other Site Features: Certain other features such as "send this link to a friend," or any feature of substantially the same functions, may also require us to collect personally identifiable information, such as the name and e-mail address of both the sender and the recipient.
5. Third Party Ad Servers: Some of the advertisements and other services that appear on our web site are delivered to you by Internet advertising companies. These companies utilize certain technologies including cookies to deliver advertisements and marketing messages and to collect anonymous information about your visit to our sites and other web sites. If you would like more information about this practice or to opt out of having this information used by companies that are part of the Network Advertising Initiative to provide targeted ads, please visit http://www.networkadvertising.org/optout_nonppii.asp.
6. We make every effort to maintain the integrity of our Subscriber community, so please ensure your information is accurate.
B. How Do We Use and Disclose Your Information?
1. Traffic Analysis: To ensure what we offer matches your needs, we may provide third parties with aggregate statistics about our customers, traffic patterns, and related site information. This data reflects site usage patterns gathered during thousands of Subscriber visits to our Web site each month but does not contain behavioral, personal, or identifying information about any individual subscriber, unless that subscriber has given us permission to share that information.
2. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services, and special offers we think you will find valuable.
3. Third Parties: We may share your information with other companies whose products and services may be of interest to you.
We evaluate such companies to identify products and services that serve the needs of our subscribers well. We cannot and do not, however, make any representations about the practices and policies of these companies.
4. Service Providers: We may use other companies to perform services including, without limitation, facilitating some aspects of our web sites, sending e-mail, fulfilling purchase requests, and serving, customizing or delivering marketing or ads. These other companies may be supplied with or have access to your information solely for the purpose of providing these services to us or on our behalf.
5. Affiliates. We may share your information with our other businesses and affiliated companies. We may combine the information that we collect from you with information that you provide to us in connection with your use of our other products, services and web sites, or information we collect from third parties.
6. Ads. Information about your activities on our site and other non-personally identifiable information about you may be used to limit the online ads you encounter to those we believe are consistent with your interests.
C. How Do You Opt In or Opt Out or Deactivate Your Account?
1. You automatically sign up for free American Patriot e-mail updates when you apply for a American Patriot subscription or register to use the Web site. You have the option to opt out of receiving these updates. This opt out messaging will appear at the bottom of every e-mail sent to you and will provide you with the means to opt you out of the free American Patriot e-mail.
2. American Patriot gives you the option to remove all your information, at any time, from our database. If you don't want to receive any form of direct contact from us, whether it is e-mail, information on discounts or promotional offers, use this link http://www.American Patriotdigital.com/contact to cancel your account.
D. How Do You Change Your Information Profile?
In order to ensure that the information we maintain is accurate and up-to-date, American Patriot gives Subscribers the option to change or modify any information previously provided. To do this, use this link https://www.American Patriotdigital.com/user
E. Violation of Law, Rule, or Regulation
The conditions enumerated above will not apply in the event that you engage in certain improper conduct. Specifically, American Patriot shall have the right to use or release to third parties personally identifiable information regarding users who use this or any other site on the World Wide Web for any fraudulent purpose, or who otherwise violate any law, rule, or regulation, or who engage in conduct which American Patriot deems improper.
F. How Do We Protect Children Who Visit Our Site?
We will not knowingly collect personally identifiable information from children (e.g., under the age of 13). Where appropriate, we will take reasonable measures to inform children NOT to submit such information to our site or in response to advertisements on our site.
If a child has managed to provide us with such information, the child's parent or legal guardian should contact us using this link http://www. American Patriotdigital.com /contact if (s)he would like this information deleted.
G. How Do We Ensure Security for Online Purchases and Transmission of Information?
We use commercially reasonable administrative, technical, personnel and physical measures to safeguard your personal information in our possession against loss, theft and unauthorized use, disclosure or modification.
1. We utilize encryption/security software to safeguard the confidentiality of personal information we collect. This software provides a limited degree of protection against unauthorized access or disclosure, as well as accidental loss, alteration, or destruction.
2. No data transmission over the Internet, unfortunately, can be guaranteed to be 100% secure. As a result, while American Patriot strives to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Our policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond our control, and is not to be applied in any manner contrary to applicable law or governmental regulation.
3. Like most websites, communications to, from and through the American Patriot Web site are not confidential, and your communications may be read or intercepted by others. However, we are not responsible for any breach of security or for the actions of these parties.
H. Consent
We want you to be aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it or any portions thereof. By using American Patriot, you consent to the collection and use of information by American Patriot in the manner described and explained above.
I. Exceptional Circumstances
Please note that if American Patriot and any lines of its business are sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer database of American Patriot.com could, in whole or in part, be sold or otherwise transferred to a third party as part of that transaction.
There may be instances when we may disclose your information without providing you with a choice in order to protect our legal rights or those of our affiliates, or those of our or our affiliates’ employees, agents and contractors; to protect the safety and security of visitors to our web sites; to protect against fraud or for risk management purposes; or to comply with the law or legal process.
J. How to Contact us regarding your Privacy Concerns
If you have any questions, comments or concerns about our Privacy Policy, you may contact us at http:// www.American Patriotdigital.com /contact
K. YOUR CALIFORNIA PRIVACY RIGHTS
California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their own direct marketing purposes. To make such a request, please write to us at:
Privacy Advocate
American Patriot
712 Fifth Avenue
14th Floor
New York, NY 10019-4108
and include your name and the address to which you would like us to respond.
L. TRANSFER OF INFORMATION/
Your information may be stored and processed in the United States or any other country where we have facilities, and by providing us with your information, you consent to the transfer of information outside of your country.
